TikTok is one of the best ways you can get your music out there and heard by would-be fans. Why Create TikTok Sounds and What are They? If you are just like my 70-year-old mother, calling the app ‘ClockTock’ and asking your friends where all the buttons are then walking around squinting in search of your bifocals, it’s time to embrace the future and get a handle on your TikTok music strategy. The bullet points you just read are the cold, hard data that should give you pause. 72% of TikTok users agree that they associate certain songs with TikTok.Īs a music professional, you might be resisting the TikTok pull.67% of TikTok users are more likely to hit up a streaming service for a song they first heard on TikTok.A study by the music-analytics company MRC Data conducted a study on how TikTok impacts users behaviour surrounding music: TikTok is the internet fame-maker, and that makes it an essential tool for artists and record labels.
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